Backfield Ventures — Austin, TX Venture Capital for Sports, CPG & Consumer Companies

BEHIND THE NEXT GENERATION OF SPORTS AND CONSUMER BRANDS

CONSUMER BRANDS ✦SPORTS TECHNOLOGY ✦ATHLETE VENTURES ✦FAN ENGAGEMENT ✦SEED & SERIES A ✦MEDIA & STREAMING ✦WELLNESS BRANDS ✦SPORTS DATA ✦CONSUMER BRANDS ✦SPORTS TECHNOLOGY ✦ATHLETE VENTURES ✦FAN ENGAGEMENT ✦SEED & SERIES A ✦MEDIA & STREAMING ✦WELLNESS BRANDS ✦SPORTS DATA ✦
01 — INVESTMENT FOCUS

Two categories.
Deep conviction in both.

CONSUMER

Brands people return to

  • — Direct-to-consumer brands
  • — Consumer health & wellness
  • — Community-driven platforms
  • — Modern lifestyle brands
  • — Commerce & marketplaces

SPORTS

Where passion becomes platform

  • — Fan engagement & experiences
  • — Athlete brands & ventures
  • — Sports technology
  • — Media & streaming
  • — Sports data & analytics

ADJACENT— We back exceptional founders outside these themes when the opportunity is clear.

STAGEAPPROACHNOTES
PRE-SEEDSELECTIVEExceptional founders only
SEEDPRIMARY FOCUSCore investment stage
SERIES APRIMARY FOCUSCore investment stage
SERIES B+SELECTIVEAdjacent & breakout opportunities
ACCESSWHATOTHERSCAN'T.
02 — WHY BACKFIELD

What we bring
beyond capital.

The most valuable thing we offer is the network, judgment, and relentless follow-through that helps founders navigate what comes after the term sheet.

01

Disciplined Underwriting

We build real conviction through deep underwriting.

02

Selective By Design

We invest in a small number of companies each year. Every founder gets real attention, not a quarterly check-in.

03

Collaborative Partnership

We work alongside founders, not above them.

04

Built-In Acceleration

Operators, athletes, and creators help accelerate growth.

05

High-Growth Focus

We invest in businesses with real paths to scale.

06

“Film Study” Mindset

We study performance constantly and adapt.

03 — HOW WE THINK

The beliefs that
drive every decision.

We Don’t Shortcut The Work

Every investment is fully underwritten before we commit.

We Don’t Rush Outcomes

Time is required for great businesses to play out.

We Stay Involved

We continue building conviction post-investment.

We Connect Builders

We connect the right people to move businesses forward.

04 — GET IN TOUCH

Connect
with us.

Backfield Ventures
Pitch Us
Company Team Opp. Metrics Deep Dive Submit
Your Company
Tell us the basics about what you're building.
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Describe your company in one sentence.
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The Team
We invest in people first. Tell us about the founders.
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The Opportunity
Help us understand the problem and where you stand.
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Key Metrics
Numbers we need to score your submission. Be precise — skip anything not yet applicable.
CPG / Consumer Metrics
Trailing 12 months, net of returns
After COGS, freight, co-man, packaging
Avg across all active doors
Average over last 6 months
Reorder within 90 days (DTC)
Deep Dive
Your pitch covers the what. This covers the why, the defensibility, and the honest risks.
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Final Details
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DocSend, Google Drive, Notion — any shareable link.
Backfield Ventures
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Profile Status Interest Submit
About You
We'd love to learn who you are before we connect.
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Investor Status
A few questions to understand your background.
Yes — Accredited Investor (US)
Yes — Qualified Purchaser / Institutional
Non-US investor (equivalent status)
Not sure / prefer not to say
Individual / Angel
Family Office
Institutional / Fund of Funds
Endowment / Foundation
Corporate / Strategic
Your Interest
Help us understand what you're looking for.
LP in Backfield fund
Co-invest in specific deals
Both / explore all options
Still exploring, want to learn more
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CPG (Consumer Packaged Goods)
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Sports
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Other
Connect
Last step. Tell us how you found us.
Only if applicable.
Email
Phone / Video call
No preference
Backfield Ventures
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Background Experience Engagement Submit
Your Background
Tell us who you are and what you've built.
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Required
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Your Experience
Help us understand the depth of your operator background.
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✓
0 → 1 (pre-product, idea stage)
✓
Early traction (pre-seed / seed)
✓
Growth (Series A–C)
✓
Scale / Late stage
✓
Exit / M&A experience
✓
Go-to-market / Sales
✓
Product / Engineering
✓
Marketing / Brand
✓
Finance / Operations
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Hiring / Team building
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Partnerships / BD
How You Want to Engage
Tell us what kind of relationship you're looking for.
Advisor to portfolio companies
Strategic advisor to Backfield Ventures
Both — open to either
Just want to connect / stay in touch
Light touch — 1–2 hrs/month
Active — a few hrs/week
Embedded / Fractional exec role
Flexible — depends on fit
Equity only
Cash + equity
Pro bono / giving back
Open to discussion
Let's Connect
Final details before we reach out.
Only if applicable.